Marketing
Creative Director // Fractional CMO// Brand Manager // Business Coach
WHAT IS A CREATIVE DIRECTOR?
Creative Directors work with clients and/or their team to deliver a strategic vision. Jodis' creative leadership has helped to establish brands in their market worldwide. As the creative director for Behind The Scenes Agency her mission is to help CEOs, creatives, as well as small and large companies create impact and execute with confidence. Book here and select the Creative Director Inquiry to discuss your project with a member of our team.
WHAT IS A BRAND MANAGER
A Brand Manager is responsible for the overall image of a person or business. Building a stand out brand goes far beyond visuals. But good visuals do help and we've got you covered there too! As a traveling Brand Manager Jodi is responsible for how a brand communicates with it's audience. This includes the marketing, operation and even customer service guidelines. Everything that the brand does when it comes to communication and marketing falls under this role of brand management. Jodi handles brands in a strategic way that ensures they grow. Below are the phases she takes Behind The Scene Agency Artists through when they hire her for Brand Management.
CREATIVE STRATEGY
Whether you're a new artist or have been in the game we understand the importance of pairing your journey with the right growth strategy.
-Learn inspiring and unique ways to communicate with your ideal audience
-Discover your brand blueprint and share your story with the masses
-Scale your brand using paid ads on Instagram, YouTube, Spotify or wherever your ideal listener hangs out!
Artist Development and Coaching
Phase 1
We want to know why you create music and so do your fans. In this first phase, we'll discuss what makes you unique as an artist and you'll share your brand story with us so we can pull out specific elements to create your brand identity.
Phase 2
Our goal is to help you get seen, get heard, and get paid. Prior to that success, you're looking for you'll need to develop a success mindset. Jodi includes mindset coaching in all of her packages to ensure our clients success is sustainable. Our job is to keep you focused on your job which is creating music. We help you orchestrate your releases and create a marketing and content plan for when it's time to promote your previous or next release.
Phase 3
Once established it's a lot easier to get collaboration, endorsements, and additional introductions. Our goal is to align your web presence with where you're trying to go. You'll work closely with Jodi and AJ to develop your brand and marketing campaigns as well as, expand/create offers to generate additional streams of income.
WHAT IS A SALES FUNNEL?
A sales funnel is what moves your potential client/customer through the buyers journey. This strategic process requires that your brand messaging and visuals are in alignment with the overall vision and direction for your brand. A funnel generally starts when you opt in to a form to get something in exchange. The top of your funnel is the widest, you'll have a lot of people who express interest, and as they go through your funnel a smaller percentage of people will hit the buy button. Having a fully optimized on brand sales funnel from your website or landing page means that you'll be able to send traffic from your content to your sales funnel. It takes strategy and branding to turn the people who are interested in learning more information about you, your product or service into clients/customers. Whether you have 500 or 5 million people in your audience having a funnel will be beneficial to your success in generating consistent sales for your business. Book a Clarity Call for $27 to get your unique funnel blueprint so you can start generating more leads and sales for your business today.
*If you'd like us to build your funnel for you we can also discuss options on this call.
BRAND MANAGEMENT
Phase 1
Phase one of working together is all about creating your aligned and authentic brand. This is where we align your brand with your vision. We find your messaging, solidify your brand identity and create a messaging framework that hits your ideal client/customer/fan right where it counts (in the brain). It's all about creating a seamless process to create cashflow and conversions from your content online.
Phase 2
In this phase we develop your signature branded offer. A website or sales funnel won't generate sales if you don't know how to communicate the value of what you're selling. We don't do anything half assesd so you get the best of both worlds. Jodi is an experienced website designer with over 10 years of experience + a business coach who understands what makes people buy.
Phase 3
Hiring a brand manager also means that you're hiring Jodi to be on your team long term. Phase 3 is all about tracking, tweaking and repeating also known as the maintenance phase. Jodi helps your brand stand on its own to be a profitable legacy creating machine. She spends time organizing and creating your SOP's (Standard Operating Procedures), coaching your team or helping you to build one. Once the profits start rolling in, it's time to delegate and outsource so we scan continue to scale the brand. We created this package so it can be a one stop shop at the beginning and we measure our success by how well your brand is able to expand and hire additional team members to keep us in our zone of genius and your in yours.
Phase 4
There may come a time where either Jodi or you may decide to end the working relationship. If that's the case, in this final phase we hand off your deliverables! Sharing is caring and knowledge is wealth which is why we want to share with you how to make updates to/tweak your website or sales funnel and ensure you're fully equipped to manage your own brand. It's important to us that we give back your virtual property to you or a member of your team prior to ending our contract together.
WHAT IS A BUSINESS COACH
A Business Coach works with you to reverse engineer your version of success so you know what you have to do each week and month to achieve that version of success. or example, revenue goals require that your brand and marketing strategy are positioned in such a way that you create an impact in your industry to see more income. Jodi teaches through her 3T and 3C system to keep her clients focused on generating TRAFFIC (to get seen), communicating through TOUCHPOINTS (to get known), and setting up the tools for a seamless TRANSACTION (to get paid). From here she helps her clients communication with CLARITY and CONFIDENCE to arrive at their desired level of CASHFLOW. Coaching is done remotely with the option of adding additional packages such as VIP Days or Content Days/Brand Shoots where Jodi and team travels to you.
CREATIVE DIRECTION LOOKS LIKE THIS
Behind The Scenes With Ally Dodoo
Dr. Robins Speaker Prep
SGT. Q Facebook Ad
Katt Klumpp
