Also known as an Interim CMO or Part-time CMO, is a Chief Marketing Officer who works with a company on a part-time or temporary basis. The term "fractional" refers to the fact that the CMO's time and expertise are divided among multiple organizations rather than being dedicated to a single company.
A Fractional CMO is typically hired by companies that have a need for senior-level marketing expertise but may not have the resources or workload to justify a full-time CMO position. This could include startups, small and medium-sized enterprises (SMEs), or companies undergoing a transition or restructuring.
The role of a Fractional CMO is similar to that of a full-time CMO. They provide strategic guidance, oversee marketing initiatives, develop marketing plans, and work towards achieving the company's marketing goals. They may also help with brand development, market research, digital marketing strategies, marketing automation, and other aspects of marketing.
Fractional CMOs bring their expertise and experience to the table, providing valuable insights and recommendations to improve the company's marketing efforts. They can offer an objective perspective, assess the company's marketing needs, and help optimize marketing budgets and resources.
Since Fractional CMOs work part-time or on a temporary basis, they offer flexibility to companies in terms of cost and commitment. They can be engaged for a specific project, a set number of hours per week or month, or on an as-needed basis.
Overall, Fractional CMOs provide companies with access to high-level marketing expertise and strategic guidance without the full-time commitment and expense of hiring a permanent CMO.